Creación de la identidad visual, imagen corporativa y presencia en canales digitales para el estudio de videojuegos “Darlingsoft”

Abstract

The purpose of this project is to design and develop a corporate graphic manual, online presence through a website and a social media strategy for the videogame studio Darlingsoft, addressing its lack of a visual identity, corporate image and limited participation across online platforms. To fulfill this goal, a qualitative methodology was used to explore and gather data through a survey and in-depth interview, which enabled the identification of trends, emotions and preferences of Darlingsoft’s target audience and ‘ideal customer’. Regarding the project deliverables, the corporate manual features elements of identity, brand colors and usage. The web portal integrates guidelines from the latter within a visually pleasing website that is adaptable across multiple digital devices, and the social media strategy considers the habits and preferences of the target audience. All the above were done based on the information obtained from the methodology. It is concluded that the target audience is highly sensitive to the quality of the visuals of the game developer and that the careful making of this project is a must in the field for Darlingsoft to thrive.