"No tengo hambre, tengo ansiedad": Proyecto Multimedia sobre la salud mental en jóvenes de la ciudad de Quito

Abstract

Anxiety has become a critical mental health issue among young people in Quito in the post-pandemic context, exacerbated by social and economic factors and a lack of adequate channels of expression. This degree project presents a proposal from the perspective of multimedia design, developing an interactive project composed of a hybrid animation music video and a website, based narratively and rhythmically on the song "No tengo hambre, tengo ansiedad" by the artist Alan Sutton. The main objective is to use the hybrid technique (integration of live-action footage with 2D and 3D elements) to visualize the subjective symptomatology of anxiety, transforming an internal experience into an empathetic visual narrative. The methodology applied utilized a mixed approach, integrating interviews with mental health and audiovisual production experts, as well as focus groups with the target audience to validate the relevance of the symbolic resources. Finally, the result was an audiovisual tool that not only validates youth emotions and mental health but also offers a space for support and access to help resources, demonstrating how digital media can transcend entertainment to become agents of social transformation and emotional well-being