Diseño y creación de identidad visual, página web y aplicación móvil para la panadería y pastelería mil hojas

Abstract

Mil Hojas Bakery and Pastry Shop began in 2008 as a family business, initially founded by Eduardo and Mariana, who envisioned a business based on the artisanal production of bakery and pastry products, guided by values such as commitment, perseverance, and teamwork. The project's consolidation was led by Christian, who took on the responsibility of bringing this initiative to fruition, navigating a process of progressive growth characterized by the gradual acquisition of equipment and supplies, according to the business's financial resources. Throughout its development, Mil Hojas has grown stronger thanks to the sustained effort and active involvement of the family, transforming the bakery into a space that transcends its commercial function and becomes a symbol of identity, tradition, and family legacy. Today, Mil Hojas is distinguished not only by the quality and freshness of its products but also by the history and values that underpin its mission, establishing itself as a business built on perseverance and a strong sense of belonging. The project proposes the development of an integrated visual identity, website, and mobile application that strengthen the brand image and reflect its artisanal and contemporary essence. We live in an era where digitalization has profoundly transformed the way brands communicate, interact, and sell products and services.