Transformación digital en la gestión administrativa de las cooperativas de transporte público urbano de Guayaquil

Abstract

This study arises from the need to analyze the impact of digital transformation on the administrative management of urban public transport cooperatives in the city of Guayaquil, taking into account the current challenges related to organizational efficiency and the modernization of internal processes. The main objective was to study what affects the introduction of digital tools into administrative management, the methods deliberately used, the difficulties of their implementation, and the resulting consequences on administrative activity. The study was designed using a mixed approach, with a descriptive and cross-sectional design. The population consisted of urban cooperatives in the city of Guayaquil, with a purposive sample of 40 cooperatives being selected. Structured questionnaires were used to collect information from cooperatives, as well as semi-structured interviews with managers with experience in digitization processes. The main results showed that the inclusion of digital tools contributes to improving the organization of administrative processes, optimizing internal control, and strengthening decision- making.