Teaser de la leyenda de Cantuña

Abstract

The objective of this project was to develop a 3D animated teaser based on the story of Cantuña, using visual and narrative elements from Ecuadorian cultural heritage to disemínate the oral tradition and strengthen the connection between new generations and stories from the past, presenting cultural heritage through contemporary audiovisual media such as multimedia design. To achieve this, a mixed approach was applied, with a stronger qualitative emphasis, involving the cultural analysis of the story and the creation of a 3D animated teaser. From a technical perspective, 3D modeling was used for the creation of environments and characters, along with texturing to reinforce the historical and symbolic nature of the spaces. Lighting and framing techniques were applied to create a mysterious atmosphere consistent with the story, while animation principles and virtual camera movements were used to enhance the teaser’s visual narrative. This approach allowed the legend to be presented in a contemporary way, combining technology and tradition, having as a result an audiovisual representation that respects Ecuador’s intangible cultural heritage.