Producción de una miniserie animada 2D para sensibilizar sobre el aislamiento social en jóvenes mediante narrativa audiovisual

Abstract

Social isolation among young people, associated with a lack of social skills and fear of rejection, is a significant problem due to its impact on emotional well-being, academic participation, and the quality of face-of-face relationships. In this context, and within the framework of the Multimedia Design program at the Universidad Politécnica Salesiana of Guayaquil, this research aimed to produce a 2D animated miniseries that promote empathy and social connection as a strategy for raising awareness about social isolation in young people. The methodology employed a qualitative approach and a inductive method, integrating document review and semi-structured interviews with psychology experts which contributed to the development of the main character and their narrative arc. Based on this foundation, three short episodes were produced that depict the protagonist’s process of isolation, conflict, and social openness. The results included expert validation of the relevance of animated audiovisual medio for raising awareness. It is concluded that 2D animation, from a multimedia design perspective, is a relevant medium to highlight social isolation without stigmatizing it and to encourage reflection among young audiences.