Análisis e incidencia por el incremento de la tasa de ingreso a las Islas Galápagos en las empresas del sector turístico de la ciudad de Quito en el segundo semestre del año 2024

Abstract

This study analyzes the impact of the increase in the entrance fee to the Galapagos Islands from the perspective of both tourism companies and visitors who arrived in the archipelago during the second period of application of the new fee. These effects are largely due to the internal strategies adopted by each company. From the consumer's point of view, 40% of the companies noted concern or complaints from tourists, although 35% were able to adapt by adjusting prices or packages. Business responses included a proportional price increase of 50% and a reduction in operating costs as a sustainable strategy. Regarding profit margins, 70% of the companies experienced a slight reduction, 20% reported an increase, and 10% suffered a significant drop; however, the majority maintained an optimistic or resilient view in the face of change. In terms of demand, 55% of the companies considered that it had decreased, while 45% did not perceive any variations, among the challenges most pointed out were competition, resistance to price increases, and increased operating costs. From the tourists' perspective, the main motivation was the observation of the unique flora and fauna of the Galapagos, which reflects a strong interest in nature and sustainability. In addition, 55% prioritized sustainable tourism, and 90% accepted policy changes with a conscious and conservation-minded vision.