Análisis del uso de redes sociales en la autopercepción de adolescentes de tercero de bachillerato en la Unidad Educativa “San Francisco” durante el periodo septiembre 2024 - marzo 2025

Abstract

This study analyzes the influence of social media use on the self-perception of third-year high school students at the “San Francisco” Educational Unit in Cuenca, Ecuador. A descriptive and correlational quantitative approach was applied to 20 students aged 16 to 18. The Rosenberg Self-Esteem Test and a survey on social media use were administered. Results showed that 60% of participants had high self-esteem and 40% medium self-esteem, with no cases of low self-esteem. The average time spent on social media was seven hours per week, with TikTok, Instagram, and Facebook being the most used platforms. Although no direct relationship was found between social media use and overall self-esteem, effects on self-perception were identified, particularly related to social comparison and the search for external validation. A psychological counseling program was proposed to strengthen self-esteem and promote responsible use of digital platforms.