Diseño digital de microcuentos ilustrados para fomentar la adopción de gatos y perros de la fundación Carapungo en acción

Abstract

This research addresses the design of micro-stories in multimedia format where it is perceived as a communicational strategy to raise awareness about rescued animals, aimed at the Carapungo sector and collaboration with the Carapungo en Acción foundation, the analysis of the social context was identified as a continuing problem where the limited emotional response of the adult public faces this reality. So the main objective is to create a graphic proposal based on real stories of rescued animals. The focal use of a qualitative methodology, an interview with the president of the foundation involved in animal rescue, the application of storytelling techniques and character design, bibliographic references generated an expressive illustration and a minimum support to make the reading experience more dynamic. The findings show that the integration of short stories, illustrations propitiate a more meaningful connection with the topic, inviting reflection and awareness. The narrative avoids closed endings, which favors active and critical reading. The results allow us to conclude that illustrated micro-stories, even in a physical format with minimal support, can become a visual communication tool, where the field of multimedia design can provoke changes in perception and attitude towards animals