El uso de la realidad aumentada en el restaurante Ceviche 593 en la ciudad de Quito

Abstract

This project addresses an innovative strategy from the field of multimedia design for better customer experience, strengthening the image of Ceviche 593 restaurant in Quito. The project is part of the research line on computer graphics and interaction techniques, highlighting the potential of immersive experiences and, based on these criteria, generating a positive impact on the local culinary sector. With the proposed parameters, the project aims to develop an AR experience using elements of visual communication and design, focusing specifically on the interactive presentation of dishes that represent the restaurant's culinary identity. To this end, a mixed methodology was implemented, allowing for an analysis of diners' experiences and identifying opportunities for improvement with augmented reality, especially in the visual and design fields. The project studies customer satisfaction through testing and simulations of a multimedia prototype, evaluating the impact of this technology and the effectiveness of its implementation in the restaurant. This development demonstrates the potential of augmented reality applied to a culinary setting, contributing to customer engagement through an innovative and memorable experience.