Podcast el social media manager como emprendedor

Abstract

This thesis analyzes the role of the social media manager as an entrepreneur in the digital environment, using a qualitative approach with a phenomenological design. The project uses semi-structured interviews with ten professionals with experience in digital communication and entrepreneurship. This resulted in the production of a podcast series entitled "Emprendiendo con Vos" (Starting a Business with You), constructed using the narrative and technical criteria of broadcasting, with an educational, youthful, and inspiring audio format. In addition, it presents findings that highlight real-life experiences of social media entrepreneurship and professional development, identifying common factors and key strategies for the sustainability of social media projects. The data collected demonstrate the importance of ongoing training, communication strategy, planned profitability, and emotional connection with brands as essential elements for the development of sustainable digital ventures. The proposal offers a comprehensive view of the social media manager as a strategic figure in the transformation of current business communication and its projection into future scenarios.