Innovación y sostenibilidad empresarial como factores de la competitividad para las empresas de líneas de ropa ubicadas en el sector norte de la ciudad de Quito

Abstract

This article analyzes the role played by innovation and sustainability as key factors in the competitiveness of clothing line companies located in the northern sector of Quito. A quantitative investigation was carried out through surveys applied to a sample of employees from ten representative companies in the sector. The results show a positive correlation between the implementation of innovative and sustainable practices and business competitive performance. Likewise, the need to strengthen human talent training and investment in sustainable processes is highlighted as strategic axes to improve the competitive position in the local and national market.