Análisis de las prácticas de promotoría en el desempeño de la empresa Nacional S.A

Abstract

"Nacional S.A." is a company dedicated to the import and commercialization of home appliances. In the current commercial context, the performance of "Nacional S.A." has been affected by the large number of competitors in the market. This situation has led the company to redesign its marketing strategies, including sales promotion as a key component. A comparative analysis of the first semester of 2023 and 2024 was conducted using quantitative and descriptive methods, highlighting key elements such as geographic coverage, sales results by category, and by each promoter. This analysis revealed the performance of each product category and the promoters, showing an overall sales growth of 12% compared to 2023. Promoters such as numbers 6 and 15 showed exponential growth, but it is crucial to ensure uniform growth across all the sales team. To achieve this, it is essential to establish sales budgets, enabling each promoter to have clear goals and maintain a steady sales pace to benefit the company.