Análisis de los programas de radio cultura FM que emiten contenidos socio-culturales

Abstract

This academic article arises from the interest in investigating the identity and corporate management of Radio Cultura FM 100.9, in relation to the communication proposal presented in the programs transmitted to the audience of the Metropolitan District of Quito (DMQ). Likewise, the actors of the medium were identified, since they would be in charge of providing precise information according to the programs, genres and radio formats established to transmit quality content, thereby seeking communicative interactions to encourage citizen participation and interculturality. Therefore, the research is based on a bibliographic and documentary review to define and interpret the social and cultural within the communicative proposal of the medium, consequently a content analysis will be carried out to categorize the programs and evaluate their principles, their structure and others elements that make up radio language. On the other hand, the interpretation of the contents broadcast by the announcers allows us to know the intention and symbolic connotation of the messages by breaking down the news, themes and meanings exposed in the programs: Brujeres al Aire, Frecuencia Subversa, La Noche Boca Arriba, Humanizing ourselves and the Culture Zone. Consequently, the results of the interpretations demonstrate that the selected programs, according to their time slot, transmit sociocultural content aligned with relevant current issues in the country, promoting and defending human rights, as well as the rights to information and communication from an intercultural perspective.