Análisis de estrategias de responsabilidad social empresarial en PYMES del sector agroindustrial en Guayaquil

Abstract

This research focused on analyzing corporate social responsibility strategies in small and mediumsized agro-industrial companies in Guayaquil, their impact and consequences on competitiveness, while implementing several proposals to improve their adoption. The results show the increase in employee productivity and how it encourages originality and innovation in different areas of the company. The experience of managers of selected companies and experts in social responsibility, who were interviewed, was considered important, as well as the opinion of consumers who were surveyed. It became evident that these strategies face obstacles such as high costs and a certain lack of information on socially responsible practices. Methods such as resource efficiency, environmental certifications, renewable energy and support for local communities are presented. These actions have improved brand image, customer loyalty and access to new markets. It is advisable to improve the communication of the responsible initiatives carried out, through QR codes on packaging, educational campaigns and social platforms to ensure greater transparency and trust. In addition, it is proposed to create partnerships with key stakeholders, including suppliers, increase community projects in the field of education and health, to optimize the use of resources. It is important to prioritize a sustainable culture, to implement actions such as the installation of solar panels, recycling, promotion of marketing strategies to highlight the company's environmental and social commitment.