Transformación en la industria automotriz de Quito: El rol de la RSE para construir marcas sostenibles y comprometidas

Abstract

In the field where sustainability and social responsibility are proving to be more important every day and give an ethical business turn where CSR over time and over the years has gradually become a fundamental pillar for many industries and one of them is the automotive industry in Quito. This analysis explores how companies have transformed their practices and how they have been impacting on the perception of employees and, of utmost importance, customers and the community. The results show that many companies have managed to implement CSR but still must face some challenges, such as communication and alignment with market expectations. Likewise, social networks have been a crucial factor in disseminating these values in a better way and strengthening their connection with the audience. It is determined that CSR not only helps to better differentiate companies in the market but also promotes a business model that is more conscious, ethical and sustainable.