Análisis del impacto de la entrada de competidores chinos en el mercado de pañitos húmedos en la parroquia de Amaguaña de la ciudad Quito: Efectos en las ventas y percepción de la calidad de los productores locales en el año 2024

Abstract

This study analyzes the impact of the entry of Chinese competitors into the wet wipes market in the parish of Amaguaña, Quito, during 2024. The arrival of these imported products has intensified competition for local producers, affecting both sales and the perception of product quality. Since Chinese wet wipes are often priced more competitively, market dynamics have shifted, posing a significant challenge for national companies. The study examines consumer preferences for imported versus locally produced wet wipes, as well as variations in sales volume. Additionally, it evaluates how customers perceive the relationship between cost and quality in both product categories. The objective is to provide key insights that enable local producers to develop effective differentiation and positioning strategies in this evolving competitive landscape. In Amaguaña, local manufacturers have historically played a crucial role in the wet wipes industry. However, the increasing presence of lower-cost Chinese products may influence consumer behavior, leading them to prioritize savings over perceived quality. This raises the question of whether customers are willing to sacrifice quality in exchange for lower prices and how this perception affects national brands. To counteract this challenge, local producers have adopted various strategies. Some have focused on improving product quality and highlighting their local origin as a unique value proposition, while others have attempted to compete directly on price. These strategic decisions are essential for assessing the effects of foreign competition and identifying opportunities for improvement and adaptation in the sector. This study not only aims to measure the impact of Chinese competition on sales and the perception of quality for local products but also to provide a broader understanding of how local businesses can survive and thrive in an increasingly globalized and competitive market