Análisis de la expansión de las grandes cadenas de supermercados sobre las tiendas de conveniencia (RETAIL) en la parroquia de Iñaquito de la ciudad de Quito, 2020-2023

Abstract

In the development of this research, the objective has been established to analyze the expansion of large supermarkets over convenience stores or minimakets in the Iñaquito parish, located north of the capital territory from 2020 to 2023, for which relevant information has been obtained on the brands of large supermarkets in the city of Quito, as well as the structure of the retail sector made up of minimarkets as the main business centers analyzed in the current study. The methodology corresponds to the collection of data that is given through a survey applied to housewives who use the services of minimarkets and large supermarkets, as well as documentary information obtained through databases provided by both the SRI (Internal Revenue Service) and the Superintendency of Companies, Securities and Insurance. The results of the study show that large supermarkets such as Corporación La Favorita and Corporación El Rosado increased their sales from 3.42 billion to 4.05 billion dollars between 2020 and 2023, which reflects 18.4% as a growth rate, however, sales income from minimarkets went from 3.1 to 3.2 million dollars, an increase of only 3.2% in four consecutive years in the parish of Iñaquito, also adding that 7 convenience stores have left the market, which reflects a drop of -6.5% annually between 2022 and 2023. As a conclusion of the article, it is established that the expansion of large supermarkets is given in their levels of income obtained, which gives a lower preference of consumers towards minimarkets, thus reducing their market share in the short and medium term.