Creación de productos audiovisuales para la web de la empresa ATT diagnóstico automotriz, en la ciudad de Quito

Abstract

This integrative project aimed to develop audiovisual products for the website of ATT Diagnóstico Automotriz, with the goal of enhancing the learning experience for users and improving the company's competitiveness in a rapidly evolving digital market. The project resulted in several products, including "Oscilloscope in Automotive Diagnosis," "Technician 0 Stress," and "TCE Simulators," each designed to address specific aspects of automotive diagnostics through an innovative audiovisual methodology. The development process was structured into three phases: pre-production, production, and post-production. During pre-production, objectives for each video were defined, practical case studies were prepared, and the Kajabi platform was customized to provide a user experience similar to popular streaming services like Netflix. The production phase involved the use of advanced technology, including 4K-quality mobile devices, stabilizers, and microphones, ensuring high-quality recordings. In post-production, techniques such as interactive animations, color correction, and audio enhancement were applied to create engaging and effective educational videos. The results demonstrate that integrating audiovisual products with technological tools and interactive platforms significantly improves the understanding of complex concepts and enhances knowledge accessibility. Additionally, this project establishes a replicable model for other educational companies seeking to innovate their teaching strategies through digital media. In conclusion, this work emphasizes the importance of audiovisual production in education as a powerful tool to address the challenges of technical training in an increasingly digital world.