Creación de la identidad e imagen corporativa para el emprendimiento “Home Essentials”, en la ciudad de Quito

Abstract

The document discusses the design of the brand manual, visual identity, and landing page prototype for the furniture business Home Essentials. The project was conceived to differentiate the business from various competitors in Quito’s furniture market by creating a visual identity that reflects the brand’s philosophy and fosters a connection with its target audience. The project’s development is based on mixed-method research to gather both qualitative and quantitative data, allowing for an understanding of the audience’s preferences regarding symbolism, typography, and colors. Additionally, the identity construction is grounded in the brand’s philosophy, enabling the creation of graphic elements that align with the expectations of both the audience and the company. The final project delivers a brand manual and a landing page that convey the essence of Home Essentials through various graphic and narrative elements. These components unify both aesthetic and conceptual aspects representative of the brand, establishing a solid foundation to strengthen brand positioning, enhance recognition, and foster a connection with consumers, thereby expanding the business’s reach within the local market.