Creación de identidad visual para la empresa Zavage Music Lab: branding, web y redes sociales

Abstract

At present highly competitive music market, businesses must cultivate a distinctive brand identity to stand out and connect with their target audience. This project aims to develop a comprehensive strategy, including a visual identity and a website, specifically designed to encapsulate the essence and values of Zavage Music Lab. Through a research-based approach involving musicians and potential clients, the goal is to establish a significant presence within the music industry. The project, "Creation of a Visual Identity for Zavage Music Lab: Branding, Web, and Social Media," focuses on developing a cohesive visual identity and website that reflect the studio's core values. A mixed-methods research process, including surveys and interviews with musicians and potential clients, identifies key brand attributes such as creativity, energy, professionalism, and seriousness. A brief is then developed to guide the creation of representative visual elements, including the logo, color palette, and typography. The process involves generating initial sketches, digitizing the logo using Adobe Illustrator and Photoshop, and creating a corporate identity manual that outlines the correct usage of visual elements. Additionally, a website is developed on a free platform like Wix Studio, organizing studio information and showcasing its portfolio. Finally, sample social media posts are designed to reflect the new visual identity.