Rediseño del sitio web del centro psicológico Psicoadvance en la ciudad de Quito: un enfoque en accesibilidad, funcionalidad y optimización

Abstract

This project focuses on the restructuring of the Psicoadvance Psychological Center's website, with the aim of improving the user experience and thus increasing the visibility of the services offered and improving communication with potential clients. For this purpose, an approach that merges qualitative and quantitative research methods, such as questionnaires, interviews and competency studies, was used. These tools facilitated the detection of the main shortcomings of the current website and the development of a cutting-edge design proposal focused on the demand of the target audience. The study of the situation showed important usability problems, an unattractive visual design and lack of optimization for mobile devices, in addition to an insufficient structuring of the information related to the services. Consequently, an innovative design is proposed that values the user experience through an intuitive interface and an adaptive design. In addition, the content will be neat and clear, in tune with a coherent visual identity and search engine optimization (SEO) tactics to improve its presence. The website redesign is expected to produce benefits such as increased recognition of the center, an excellent user experience and a strengthening of the brand with a more contemporary and functional representation. This project is a strategic investment for Psicoadvance, establishing it as a leader in the mental health field and strengthening its digital presence to attract new patients.