Influencia del anime en los hábitos y costumbres de los jóvenes y adultos de la ciudad de Guayaquil

Abstract

The habits and customs of young people and adults in Guayaquil are influenced by the multimedia content consumed in the region, particularly Japanese animation. Analyzing this topic is relevant due to the growing interest in Japanese culture in Ecuador, which has led to significant changes in values, social interactions, and cultural consumption. The main objective is to explore how anime has transformed these dynamics by collecting testimonies and experiences through a documentary. The methodology is qualitative, based on semi-structured interviews with young people and adults who participate in anime-themed events in Guayaquil. These interviews aimed to identify the factors driving anime consumption, the elements explaining its popularity, and its influence on social interaction spaces. Key findings show that, for the city's youth and adults, anime fosters the creation of subcultures, the development of events and conventions, and the adoption of Japanese cultural elements such as fashion, language, and gastronomy. These practices promote cultural exchange beyond mere entertainment. In conclusion, anime has proven to be a cultural phenomenon with a profound impact on values, identities, and social dynamics in Guayaquil, demonstrating the increasing interconnection between local and foreign cultures.