Estrategias de comunicación para visibilizar el rol de los pescadores artesanales en el desarrollo de una economía comunitaria: caso de estudio proyecto ISOSPAM

Abstract

This study is part of the Innovation and Sustainability Project of the Artisanal Fishing Sector of Manabí (ISOSPAM), an initiative that arises from the collaboration between the Salesian Polytechnic University (UPS) and the Italian Agency for Development (AICS), aimed at strengthening the sustainability of the fishing sector in Ecuador. The main objective of this degree work is to design communication strategies that highlight the importance of artisanal fishermen in the economic, social and cultural development of their communities. The methodology used is quantitative and qualitative; on the one hand, surveys were carried out to collect quantifiable data on opinions, needs and challenges regarding the communication of fishermen, their families and the community in general. On the other hand, the “3C Participatory Workshop” was organized where artisanal fishermen and project collaborators participated. With respect to the results, communication strategies were designed based on the principles of communication for development. At the same time, they guarantee the participation of the fishing community, the strengthening of their organizational capacities and the use of traditional and digital communication tools. In this way, the aim is to make visible the economic, social and cultural contributions of fishermen and strengthen the identity of the community, promoting sustainable management models in the artisanal fishing sector. Finally, it was recommended that the ISOSPAM Project continue providing training and tools to fishermen, helping them create their own narratives, both on social networks, their website and in local media.