Un análisis de los imaginarios femeninos en “Calle 7” TC Televisión (2012-2017)

Abstract

This article analyzes the female imaginaries of the TC Televisión program Calle 7, a well-known reality show that was broadcast between 2012 and 2017. This study seeks to understand how the audience perceives the concept of women through the reactions and comments presented in the TikTok platform. To do this, three videos shared on TikTok from different profiles that broadcast television content were selected for analysis. The research was based on the theory of Judith Butler and the critical theory of Adorno and Horkheimer. Additionally, a mixed approach was employed, starting with a detailed content analysis to obtain quantitative data on audience interaction. Subsequently, we carried out a critical analysis of the discourse to evaluate aspects such as corporality, microviolence, stereotypes and prejudices considering both positive and negative comments. From that, the results show that the majority of the comments are negative, focusing on the physical appearance of the participants and reflecting attitudes of contempt and discrimination, which reveals an unfavorable negative social and cultural perception towards the women in the program