Análisis de la producción y comercialización del cacao en el cantón Milagro

Abstract

The objective of this article is to analyze the production and marketing of cocoa in the canton of Milagro; to carry out this research is to identify the volume of cocoa and its yield during the year 2023, then determine the main distribution channels and markets that demand this product and propose strategies to improve the sustainability and marketing of cocoa in the canton. To achieve the objectives, a qualitative approach was established with a documentary, descriptive and non-experimental type of research. For data collection, interviews were conducted with cocoa producers and exporters, and information was also obtained from secondary sources to obtain statistics on the marketing of national cocoa.