Análisis del impacto en el mercado automotriz de Quito por la importación de vehículos livianos de origen chino: análisis del periodo 2019-2023

Abstract

The analysis of the impact of Chinese vehicle imports on the automotive industry sector in Quito observed between 2019 and 2023 reveals far-reaching transformations. The volume of imports of Chinese cars has increased significantly, as evidenced by 19% of the total vehicle import volume observed in 2019, accumulating to 40.8% in 2023. This increase has been driven by price competition, technological innovation, and affordable access to Chinese products. The consequence has been a significant shift in sales, with electric machines, DFSK, and Shineray selling better, while some brands like Great Wall and JAC experienced declines, as the market preferred Chinese cars, resulting in fewer local products. The influence of the Chinese vehicle market on local assembly outcomes is evident, reflecting a consistent decrease in assembled units and, therefore, a decline in direct employment. At the same time, indirect employment in sectors associated with importation, distribution, sales, and maintenance has increased. The study also shows data on demand, with a recorded increase in overall sales and larger vehicles, primarily identified with the popularity of new SUVs, such as Sportage and Tucson. These results indicate the local car market's adoption of global trends and, consequently, reflect the changing needs of consumers towards more affordable and technologically advanced products