Análisis de la demanda internacional de pitahaya ecuatoriana año 2023

Abstract

Dragon fruit has gained popularity among global consumers, driving the growth of its exports in recent years. This study focuses on analyzing the international demand for Ecuadorian pitahaya in 2023, identifying the international demand for Ecuadorian pitahaya, examining the competitiveness of the fruit in the international market and proposing strategies to increase exports globally. A field and documentary investigation was carried out, with a qualitative approach since interviews conducted with three experts were used as an instrument; one in the area of non-traditional fruit export and two experts from pitahaya producing and exporting companies. The results obtained highlight that Ecuador exports pitahaya to the United States, countries in Europe, America and Asia.