Análisis de la sostenibilidad de las Pymes del sector restaurantes en la ciudad de Guayaquil

Abstract

This research addresses the opportunities and obstacles that SMEs in the fast-food sector in Guayaquil have to implement sustainable practices in their daily work. By examining factors such as competition, resource management, government regulations and market trends, it seeks to identify specific patterns and challenges that impact their ability to remain operational in the long term. The objective of this study is to analyze the sustainability of SMEs in the restaurant sector in the city of Guayaquil to carry out a study of the factors that influence sustainability. This research has used the interview technique and a survey. The results show strong support for environmentally friendly practices