Comunicación y género: Análisis de los desafíos de las mujeres en el periodismo deportivo ecuatoriano

Abstract

This article investigates the challenges faced by women in sports journalism in Ecuador. The difficulties they go through in their work field and the existing gaps in gender issues will be analyzed, as well as the way in which stereotypes affect their journalistic work. In addition, it will examine how inequality can be a factor that hinders their professional performance. In a landscape largely led by men, women journalists are making their way little by little, fighting against various challenges, among which are machismo, inequality and wage gaps. This article will explore each of these challenges and delve into the work lives of several sports journalists in Ecuador. Besides, this study aims not only to identify and analyze these obstacles, but also to propose solutions and strategies to promote gender equality in the sports journalism field. Sports journalism is a powerful platform that significantly influences public perception of sport and athletes. Therefore, the equal and fair representation