Comunicación y memoria: la banda de la norte baja los "Dinosaurios" Liga de Quito

Abstract

This academic article aims to analyze the communication and memory processes developed by the northern low band "Los Dinosaurios" of the Liga de Quito team, during the period from January 2024 to April 2024. At a methodological level, a qualitative and quantitative approach. The method applied was deductive, while the types of research implemented were descriptive and field work. The techniques applied were content analysis of Facebook and Instagram posts from the band's official account, as well as a survey and in-depth interview conducted with members of Los Dinosaurios. The results obtained determine that the communication and memory processes developed by Los Dinosaurios are carried out informally through elements such as technology and resources such as social networks or WhatsApp groups. It is concluded that it is necessary to use other supports that allow us to account for such processes, since, due to characteristics such as the instantaneity and immediacy of the technology and its applications, such resources do not contribute to generating a formal record of the historical facts of the band that is required to register them and make them known over time.