Análisis de contenido de la diseñadora DANIELA NÚÑEZ DODERO sobre la MODA AESTHETIC en la plataforma youtube

Abstract

The present research focuses on the contents of videos related to aesthetic fashion by designer Daniela Núñez Dodero. To do this, a mixed qualitative and quantitative methodology is applied, utilizing content analysis to thoroughly examine the elements present in the designer's videos. Aspects such as visual style, narrative, product presentation, and audience interaction expressed as a percentage through an engagement rate are considered. Furthermore, the research delves into how Núñez Dodero uses the YouTube platform as a medium to disseminate her ideas about aesthetic fashion and establish connections with her audience. During the analysis of her videos, it is observed that the designer explores the intersection between aesthetic fashion and personal identity, examining how content creators use this aesthetic to express their individuality and connect authentically with their audience. The diversity of approaches within aesthetic fashion on YouTube is highlighted, ranging from more minimalist styles to more extravagant proposals, reflecting the plurality of expressions on this platform. The results of the analyzed videos show an engagement rate between 4.2% and 6%, indicating high and positive interaction. This analysis underscores the strong influence that aesthetics has on the decision-making of fashion content creators on YouTube and reveals that visual presentation plays a key role in attracting viewers. Ultimately, the content analysis of the designer's aesthetic fashion on the YouTube platform reveals a unique and thoughtful perspective. Her approach goes beyond superficial trends, exploring this trend from a cultural and personal perspective. Dodero skillfully combines visual and verbal expressions to successfully convey meaningful messages, contributing to a deeper and appreciative understanding of this type of fashion in the YouTube community.