Análisis de las estrategias de Marketing digital y su impacto en el Turismo sostenible en Pymes de la ciudad de Quito

Abstract

Digital marketing in the tourism sector is closely intertwined with the administration of an organization, configuring a field where the effectiveness and efficiency of business operations. Under this context, the study considered the application of a documentary analysis, literature review and interviews with professionals in the sector, in order to collect data capturing as findings that smes in quito are adopting sustainable digital marketing strategies to enhance their reputation and attract environmentally conscious customers. They use social media ads and sustainability-focused blogs to differentiate themselves in the marketplace and strengthen customer relationships. This approach not only helps them comply with government regulations and avoid penalties, but also attracts investors interested in supporting sustainable initiatives in the tourism sector. The use of tools such as online surveys and google analytics allows them to evaluate and adjust their campaigns to maximize their impact and audience.