Análisis del uso de las tecnologías de la información y comunicación en las Pymes de Guayaquil

Abstract

The article investigates the impact of Information and Communication Technologies (ICTs) on SMEs in Guayaquil. Using a mixed-methodology approach, 375 entrepreneurs and 3 experts were interviewed. Results reveal a growing interest in innovative tools such as artificial intelligence and virtual reality, along with the utilization of Big Data and Blockchain. However, entrepreneurs face challenges due to lack of experience in ICT, which delays the implementation of new tools and generates resistance to change in the organizational culture. Nevertheless, it's acknowledged that ICT will facilitate business operations and create a more competitive environment in the future, rather than completely replacing current practices.