Análisis de las redes sociales como herramienta de posicionamiento para los restaurantes del norte de Guayaquil

Abstract

The city of Guayaquil, like the entire world, suffered the ravages of Covid-19 and is currently affected by the increase in crime, causing losses and closures of some restaurants; Owners need to establish strategies to improve their commercial and economic situation. This research seeks to analyze the use of social networks as a market positioning tool in restaurants in the north of Guayaquil, identifying the behavior and preferences of potential customers on social networks, determining the most used channels, consumption trends; and, proposing strategies to maximize strengths and opportunities and mitigate weaknesses and threats. Applying a mixed descriptive focus with a non-experimental design.