Estrategias comerciales de los pequeños negocios de ropa formal del centro de Guayaquil

Abstract

Commercial strategies are a fundamental basis for all types of businesses because they contribute to the achievement of their objectives and are created to obtain a competitive position within the target market in addition to customer loyalty. The main objective of this research is to analyze commercial strategies of small formal clothing businesses in the center of Guayaquil. The degree of importance of this research is relevant in such a way that it can help merchants and suppliers of formal clothing to be more competitive in the textile sector.