Análisis de los gustos y preferencias respecto de la comida rápida en los jóvenes universitarios de Guayaquil

Abstract

The research examines the tendency of young university students in Guayaquil to consume fast food and its possible harmful effects on health. Objectives include investigating consumption trends in this demographic, identifying determining factors, and suggesting methods to encourage healthy consumption habits. To obtain a more complete understanding of the topic, a mixed approach combining quantitative and qualitative methods was used. Using a sample calculation for infinite populations with a confidence level of 95% and a margin of error of 5%, the sample consisted of 405 students selected from different universities in Guayaquil. The findings showed that university students frequently eat fast food; More than 70% admitted to eating it at least once a week.