Análisis de las perspectivas de crecimiento de los pequeños negocios del Barrio Cuba

Abstract

This research focuses on analyzing the growth prospects of small businesses in Barrio Cuba in Guayaquil, Ecuador, due to their relevance as generators of employment and income in the community. The study aims to understand consumer trends, owners' experiences and establish strategies for continuous improvement in these businesses. The methodology applied is of a mixed nature, combining quantitative and qualitative methods. Surveys, interviews and analysis of official documents and statistics were conducted to obtain a comprehensive view of the situation. The results obtained so far suggest that, although businesses in Barrio Cuba face aggressive competition, they also perceive a favorable business climate.