Revitalización cultural en el producto audiovisual del videoclip “Shinami” del grupo inmortal kultura

Abstract

This scientific article focuses on identifying the forms of cultural revitalization used in the video clip of the artistic group described as the object of research analysis. From which, as a first step, a referential theoretical approach is made for: the group Inmortal Kultura, the cultural revitalization from the audiovisual medium and its narratives. The development of the research is identified from the naturalistic paradigm of qualitative approach and narrative design, for this reason, the interview technique is applied based on a questionnaire as a research instrument. From the interview conducted, the main result is the development of an argumentative contrast to the identification of the artistic communicational elements: the breakdown, the combination of culturality, symbolic deterritorialization and the expansion of knowledge. The interview is developed with the intervention of the main artist of the musical group in reference to the video clip "SHINAMI" whose conclusion was positive in view of the identification of the abovementioned elements in the lyric and sound content of the video.