Kawsak sacha: prácticas comunicacionales del pueblo sarayaku hacia el cambio ecosocial

Abstract

The Kichwa Indigenous People of Sarayaku have been one of the most visible defenders of territorial rights and Nature for their fight against extractivism and their relationship with the opposition to oil exploitation in the Ecuadorian Amazon for a long time. Since 2012, the community has tried to take possession worldwide of the declaration called Kawsak Sacha (living jungle in Kichwa), typical of its ancestral worldview, which seeks to consolidate Nature as a subject of rights, as a thinking and conscious being. To this end, part of the strategy to position itself as a reference for the territorial struggle has been to emphasize communication practices to claim human rights and the protection of the territory. The general objective of this research is to analyze the communication practices towards the ecosocial change that the indigenous community of Sarayaku carries out around the Kawsak Sacha. The methodology is divided into two different methods and techniques, organized in two phases. First, 4 semi-structured interviews were conducted with relevant members of the community as part of an ethnographic methodology and as a qualitative research method. While, secondly, an audiovisual analysis was made of the work “I am Defender of the Jungle”, directed by Eriberto Gualinga. With this, it will be analyzed how the Sarayaku People have become a reference for communication practices towards ecosocial change, through technological appropriation, mainly audiovisual and cinema, for the dissemination of Kawsak Sacha at a national and international level.