Análisis de estrategias de Marketing aplicadas en tiendas virtuales de artículos electrónicos de Guayaquil

Abstract

The research focuses on the analysis of the marketing strategies applied in virtual stores selling electronic products in Guayaquil during the year 2023. A carefully selected sample was used to represent the diversity of sizes and capacities of these stores. The research method included both customer surveys and interviews with owners or marketing managers, thus allowing both quantitative and qualitative data to be collected. The main objective is to analyze Marketing strategies applied in virtual electronic stores in Guayaquil. The aim was to highlight the importance of evolving towards more complex and personalized strategies, focused on improving the customer experience and strengthening consumer trust in the digital environment.