Digital engañosa por parte de las empresas multinacionales que se dedican a la venta de comida rápida, enfocado hacia las personas de 15 a 59 años, de la parroquia La Floresta

Abstract

There is no doubt that the world is day after day in situations of transformation, in many cases their impact reaches great records, therefore, companies generate strategies using this phenomenon, to get the best possible benefit. One of the strategies applied by multinational fast food companies is the use of unfair digital advertising, where the existence of bad marketing practices is detected by multinational fast food companies, which through electronic communication devices They take the opportunity to present a series of products that are out of reality, however, people especially show that the product of this has generated distrust, new interests in new brands and conflicts. Due to these factors, it has been proposed to analyze which of them is more relevant and according to a series of questions to the people of the La Floresta pari sh, located in the Center-North of the city of Quito; It has been allowed to say that the factor of interest in new brands and conflicts are part of 80% of the consequences of the problem, meanwhile, the remaining percentage of 100%, that is, 20% of the causes have to do with the mistrust factor. If multinational companies work to reduce these two main factors detected in the study, it will be attributed that credibility is granted, facilitating the connection of consumers with the company, to this an added value is added, favoring the image of the brand.