Diseño y pilotaje de plan de comunicación de redes sociales e imagen institucional de la Unidad Educativa Salesiana Cristóbal Colón de la ciudad de Guayaquil

Abstract

This development project aims to enhance the social media presence and institutional image of the Salesian Educational Unit Cristóbal Colón in Guayaquil. An analysis of current communication management is conducted, considering internal and external perceptions. The influence of parents in the decision-making process for the educational service is emphasized. The plan proposes strategies based on qualitative research, virtual surveys of parents and students, and the creation of key elements for content production.