Herramientas educomunicativas en la Universidad Politécnica Salesiana. Estudio de caso: carrera de comunicación sede Quito.

Abstract

The objective of the research was to know the application of educommunication tools: such as AVAC, institutional mail, audiovisual resources, and gamification tools; used by teachers in the Communication Career of the Salesian Polytechnic University, Quito headquarters, period 62, since the use of various tools at all levels has increased due to the technological era through which we are crossing. For this, the period 62, the age and the sex of the students were taken as the independent variable, while the dependent variable is the perception that the students have about the educommunication tools. The focus group was held on Tuesday, June 13, 2023, and topics such as: Use of QALYs and institutional mail were addressed; Audiovisual resources and gamification. The survey was carried out collecting response from June 23 to June 25. With the information resulting from the 2 activities, a research crossover was carried out, to obtain the perception, use, and usability of the educommunication tools. This allowed us to make visible the use of educommunication tools and the lack of knowledge of them and their uses, on the part of the students.