Retos del Comunicador

Abstract

Social Communication is a tool that serves to show the facts that arise in a certain place within the country, show the most relevant news of social events, however, at present technology has changed the way in which the mass media i.e. radios, television channels, written press, can maintain their informative hegemony. Emphasis is placed on technology because the internet is also used to report social events that occur within the country. With the internet, digital media begin to be created that see as a niche the opportunity to inform the nation, these platforms do not need traditional mass media to inform, since their collaborators or workers are communication professionals, people who are trained to exercise their work as communicators. The mass media have had to adapt to these digital information platforms, and they have done so by creating platforms on channels such as YouTube, social networks, internet podcast. In the interviews with different collaborators there are staff who work in traditional media and indicate that their experience as communicators is that they must adapt to the speed of information because it is difficult for them not to inform on digital platforms, it is something necessary that they must handle to reach their audience and publicize the facts of society.