Evaluación de la contaminación lumínica producida por los anuncios publicitarios de la ciudad de Cuenca de acuerdo con normativas nacionales e internacionales

Abstract

Advertising has evolved over time, from paintings on murals, printed sheets to technological advances such as the implementation of screens with LED technology that allow different advertising to be available according to user requirements. In this investigative work, an evaluation of the different advertising signs located in various places in the city of Cuenca is developed, measuring the luminance levels from different perspectives to compare them with international and national standards, analyzing the conditions or diseases that they can cause if they have excess brightness and propose adequate lighting levels that help us reduce the inconvenience that these cause to the city's inhabitants. To carry out the different measurements that are necessary, the luminancimeter is used and the standards established in the CIE are taken as a reference.