Internacionalización de las MiPymes mediante el uso de Tecnologías de la Información y de las Comunicaciones (TIC) para la comunidad de Cuenca

Abstract

This study focuses on the internationalization of Micro, Small, and Medium Enterprises (MiPymes) through the use of Information and Communication Technologies (ICT) in the Cuenca community. Using a descriptive approach, the importance of employing ICT to expand these businesses is emphasized. The qualitative methodology involves analyzing surveys to understand the behavior of MiPymes in Cuenca, while the quantitative approach performs sample calculations. The expected outcomes include expansion into new markets, enhanced competitiveness, access to information and knowledge, the promotion of network collaboration, and an improved international brand perception for MiPymes, all facilitated through the use of ICT.