Análisis de la rentabilidad del sector de servicios de consultorías en Guayaquil durante Covid-19

Abstract

During the pandemic, many businesses around the world experienced financial difficulties due to the restrictions and lockdown measures put in place to contain the spread of the virus. These measures, such as the closure of non-essential businesses and the limitation of travel, could have had a negative impact on the demand for consulting services. Many companies have been forced to quickly adapt to new forms of remote work and implement digital solutions to keep their operations running. The objective of the research work is to analyze the profitability of the consulting service sector in Guayaquil during Covid-19; To develop it, the following steps will be followed: carry out a diagnosis of the operational situation of the consulting companies during Covid-19; establish what strategies were implemented to face the impacts on profitability; propose an improvement model to maintain profitability in the face of a possible new pandemic.