Semiótica y cultura: la barra brava de Liga de Quito

Abstract

Soccer arrived in Ecuador in 1899, since then "football" has become not only a sport, but also a space for identity construction and a beneficial element for stimulating symbolic integration for people who share the same identity. passion for the same team, soccer has developed as a cultural and entertainment structure in the country, based on the cultural vision, the barras bravas are consolidated, which become subcultural groups full of fans, which apply various symbols such as a form of cultural expression. The research is carried out in accordance with the question posed and the general objective whose purpose is to analyze through communication and semiotics, the mechanism of cultural expressions used by the Liga de Quito barra brava, called "Muerte Blanca". A qualitative approach is used, which generally explores the cultural expressions used by the members of the barra brava; From symbolic interactionism, it seeks to understand the behavior of individuals before society; we work from the perspective of a descriptive investigation to carry out a detailed description of the symbols that the members of this subcultural group apply; Based on direct participant observation, the symbolic elements that the individuals belonging to the barra brava use to communicate are analyzed in depth. A non-probabilistic sample of three members of the “Muerte Blanca” barra brava has been established, who have been part of the in-depth interviews. The communication character is reaffirmed in a community called "hinchada" through the symbols used by the "Muerte Blanca" bull bar, which transmit love, respect, admiration and passion, through songs, rags and murals.