Análisis de estrategias de marketing digital para potenciar las ventas de los centros de belleza de Guayaquil

Abstract

The purpose of this project was to know how beauty centers in Guayaquil use digital marketing strategies and how these affect their sales. The objective was to analyze the digital marketing strategies in the sales of beauty centers in Guayaquil. The level of research used was descriptive with a synthetic analytical method. The population that was used to calculate the sample was 1,260,987 people belonging to the economically active population according to the last census carried out by the INEC. The results reflected that digital marketing is an important tool for the growth of an establishment and directly impacts sales.